Have you ever felt or observed "cold-calling blues" so debilitating that it renders an otherwise cheerful salesperson feeling frustrated and helpless?
It would be easier to get some sales people chiseling messages into stone tablets than pick up the phone and call one of their prospects. But why is cold-calling so difficult for so many salespeople?
Whenever we make simple things complicated - we probably have missed the mark with our effort. Unfortunately, cold-calling is no different.
So here's the simple 3-part cure for fixing this "cold" call virus that seems to be as pervasive as any serious epidemic we experience today: