Updated: Nov 15, 2020
Have observed "cold-calling" reluctance so bad that even when salespeople know that it makes them money, they still resist making outbound sales calls?
For some of our clients, it would be easier to get their team to chisel text messages into stone tablets than pick up the phone and call one of their prospects.
But why is cold-calling so difficult & so many salespeople have an aversion to doing it?
Whenever we make simple things complicated - we probably have missed the mark with our effort. Unfortunately, cold-calling is no different.
So here's the simple 3-part cure for fixing this "cold" call virus that seems to be as pervasive as any serious epidemic we experience today: